The PointGets Platform
PointGets pairs a 47 KB SDK with a patent-pending attribution layer. Launch points, tiers, and rewards in nine days median — then prove, in your own warehouse, what the program earned.
Live in 9 days median time-to-launch across 412 deployments in 2024. Average conversion lift of 23.7% within 90 days, audited across 1,840 program launches.
How it’s built
PointGets is a small set of layers your product, data, and growth teams can each reason about independently. Wire one in, wire them all in — the contract between them is stable and documented.
A patent-pending multi-touch attribution model that ties 1.3× more revenue to referral and loyalty programs than last-click reporting — audited across 1,840 program launches. Every points earn, redemption, referral, and review event is keyed to the customer, channel, and campaign that produced it.
A 47 KB drop-in module for iOS, Android, and web. Renders the member widget, referral share sheet, and earn/redeem flows without an iframe. Themeable surface, headless API, and a typed event stream for your engineering team to hook into.
A versioned, testable rules layer where growth marketers build earn rules, tier thresholds, anti-abuse guards, and segmentation logic without filing a Jira ticket. Every rule ships with a dry-run preview against historical events.
A managed catalog of discounts, free shipping, early access, gift cards, donations, and partner perks — with inventory, regional eligibility, and cost guardrails. Bring your own SKU or pull from the catalog.
Integrations
Commerce, CRM, CDP, messaging, and warehouse — wired in minutes, billed by event volume, not by seat. If your tool is missing, the webhook API is REST and documented.
Commerce
CRM & CDP
Messaging
Warehouse & BI
Featured in the Gartner® Market Guide for Loyalty Marketing Platforms in 2024 and 2025. Trusted by 2,400+ brands including Glossier, Outdoor Voices, ClassPass, and Ritual — powering $2.1B in loyalty-attributed GMV in 2024.
Attribution, plainly
Last-click reporting has a familiar failure mode: the email open that triggered a referral, the referral that triggered a review, and the review that triggered a second purchase all get credit in isolation — or worse, all of it gets credited to the last touch. By the time a CFO asks “what did the program actually earn?” the answer is either inflated or understated, and either way, undefendable.
PointsGraph™ is a multi-touch, position-based decay model running on the unified event stream. Every member interaction — earn, redeem, referral share, review submission, second purchase — is keyed to the same customer graph. The model then assigns fractional credit across the touchpoints that preceded the conversion, with configurable half-life windows per channel.
The practical effect: when your finance team pulls a contribution report, every program-driven order is traceable to the events that produced it, and the revenue attribution is internally consistent with the rest of your marketing mix model. In our 2024 benchmark across 1,840 program launches, this approach tied 1.3× more revenue to referral and loyalty programs than last-click reporting on the same customer cohort.
— Built by a team where 41% of staff came from loyalty and retention roles at Gympass, Yotpo, and LoyaltyLion before joining PointGets.
Scale & proof
9.4B
customer events processed in 2024 across web, mobile, email, SMS, and POS.
23.7%
average conversion lift within 90 days — average across our customer base, audited across 1,840 program launches.
47
countries in production with localized points, tax, and currency logic.
2,400+
brands running on PointGets, including Glossier, Outdoor Voices, ClassPass, and Ritual.
SOC 2 Type II · ISO 27001 · GDPR-certified since 2021 · zero material security incidents across 9.4 billion tracked events.
Technical FAQ
If the answer to one of these changes your evaluation, the demo is the fastest place to confirm it against your stack.
47 KB minified, with optional gzipped modules. Production-grade packages for Swift, Kotlin, React, and Vanilla JS. A headless REST and GraphQL API for teams that prefer to render their own UI.
US (Virginia), EU (Frankfurt), and APAC (Singapore) regions, selectable per workspace. Data residency is enforced at the storage layer, not just routing, and is contractually documented.
PointsGraph™ is a multi-touch, position-based decay model with configurable half-life windows per channel. Reports are reproducible — same inputs, same outputs, every time.
SOC 2 Type II, ISO 27001, and GDPR-certified since 2021. Zero material security incidents across 9.4 billion tracked events. Pen-test summaries and SOC reports are available under NDA.
9 days median time-to-launch across 412 deployments in 2024, versus 6+ months for typical in-house builds. The benchmark covers programs from first rule shipped to first member reward issued.
Yes — native reverse-ETL to Snowflake, BigQuery, and Redshift, with hourly and streaming tiers. You own the schema, and you can join PointGets events against your own tables without copying customer data out.
Still have a question your team will ask?
Book a Demo