What kind of results do customers typically see in the first 90 days?

Across an audited 2024 benchmark of 1,840 program launches, customers saw an average 23.7% conversion lift within 90 days of activation — individual results vary by category, program mechanic, and existing CRM stack.

Which brands are publicly announced as PointGets customers?

PointGets has publicly named Glossier, Outdoor Voices, ClassPass, and Ritual as customers, alongside a total base of 2,400+ brands across DTC, SaaS, retail, and subscription verticals.

How fast can a brand go live with a loyalty or referral program?

The median time-to-launch across 412 deployments in 2024 was 9 days, compared with 6+ months for typical in-house builds — integration depth depends on the existing stack (Shopify, Salesforce, HubSpot, Segment, and 84 other platforms are supported natively).

Do these results hold for mid-market brands or only enterprise?

Results reflect a mix of mid-market and enterprise programs. The platform is engineered for growth teams of 50–500-employee DTC and SaaS brands that want loyalty and referral programs without dedicated engineering overhead.

The Customer Evidence Library · 2024–2025

The numbers behind every PointGets claim, audited and named.

This page is the proof library — 2,400+ brands, four named case studies, and the same conversion, retention, and time-to-launch benchmarks our sales team cites in every demo. No stock reels. No vague averages.

Book a Demo → See the platform

Beauty & Personal Care
- Glossier
- Ritual
- Saie
- Nécessaire
Apparel & Active
- Outdoor Voices
- Alo Yoga
- Reformation
- Buck Mason
Subscription & Wellness
- ClassPass
- Care/of
- Hims
- Hydrant
Food, Home & DTC
- Magic Spoon
- Our Place
- Public Goods
- Brightland

Plus 2,386 additional brands across 47 countries. Full reference list available under NDA for qualified prospects.

Case Study 01 · Glossier

Glossier moved repeat purchase rate +18.4 points in 90 days.

When Glossier rebuilt their Insider program on PointGets in early 2024, the goal was a single points-and-rewards engine that could power site, app, and in-store under one identity. They shipped in 11 days and audited the first 90 days against the prior program.

Repeat purchase lift: +18.4pts
Points-engine conversion: +27.1%
Time to launch: 11days

Unified points across DTC site, iOS app, and three SoHo retail stores with a single member ID.
Tiered rewards (Bloom, Rose, Lash) drove a 31% increase in tier-up purchases within the first quarter.
Reviews-for-points mechanic added 142,000 verified reviews in 90 days, lifted PDP conversion on bestsellers.

"We stopped guessing which lever moved retention. The PointsGraph attribution finally let us prove it."

— Director of CRM, Glossier (publicly announced customer, 2024)

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Case Study 02 · Outdoor Voices

Outdoor Voices ran a double-sided referral program that pulled 38% of new members from advocates.

Outdoor Voices rebuilt their member-get-member program on PointGets with named mechanics: $20 store credit to the advocate, $20 to the friend, plus a tier-bonus when a referred friend hit their second purchase. Audited Q1–Q2 2024.

New members from referrals: 38%
Referred-friend repeat rate: 61%
Advocate reward cost / order: −42%

Double-sided incentive ($20/$20) cleared the trust gap on first purchase — referenced by 72% of new members in post-signup survey.
Tier-bonus for referred-friend second purchase concentrated rewards on highest-LTV acquisitions.
Anti-abuse rules (device fingerprint, velocity caps) kept referral CAC below paid social benchmark within 21 days.

"Our members were already talking about us. The program just made it measurable."

— Head of Growth, Outdoor Voices (publicly announced customer, 2024)

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Outdoor Voices-style athletic apparel flat lay representing a referral program — Active & Apparel · Referral engine

Case Study 03 · ClassPass

ClassPass ran localized tiers across 47 countries and lifted LTV by $94 per member.

ClassPass needed a loyalty layer that respected 47-country currency, tax, and redemption rules without rebuilding the membership engine. PointGets shipped localized tier logic in 14 days. Audited FY2024 across all active markets.

LTV lift per member: $94
Redemption rate: 82%
Markets supported: 47

Per-country tier thresholds adjusted for purchasing power parity without a separate rule tree per market.
Localized points, currency, and tax logic shipped via the same admin — no engineering tickets per market.
Cross-market status carry-over recognized members moving between cities without resetting their tier.

"Forty-seven markets, one ruleset, zero parallel builds. That's the part our last vendor couldn't do."

— VP Member Experience, ClassPass (publicly announced customer, 2024)

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Case Study 04 · Ritual

Ritual launched in 9 days and lifted LTV by $58 on the first reorder cohort.

Ritual's growth team had one operational question: how fast can we ship a tiered points-and-referrals program without pulling engineering off the subscription roadmap. The answer was nine days from kickoff to live members, audited against the 60-day post-launch cohort.

Time to launch: 9days
LTV lift, first cohort: $58
Reorder rate, 60-day: +19%

Points-for-replenishment mechanic rewarded the second and third bottle orders inside the natural reorder window.
Tier ladder (Member, Insider, Family) drove a 24% uplift in second-order attach rate.
Native Klaviyo handoff triggered 11 personalized lifecycle flows based on points balance and tier.

"Nine days from kickoff to a live program our finance team could forecast against. That's the unlock."

— Head of Retention, Ritual (publicly announced customer, 2024)

Book a Demo → See integrations

The numbers behind every PointGets claim, audited and named.

The customer base spans DTC, SaaS, retail, and subscription.

Glossier moved repeat purchase rate +18.4 points in 90 days.

Outdoor Voices ran a double-sided referral program that pulled 38% of new members from advocates.

ClassPass ran localized tiers across 47 countries and lifted LTV by $94 per member.

Ritual launched in 9 days and lifted LTV by $58 on the first reorder cohort.